The Pavonis Group

RealNex Continues Rapid Expansion, Acquires Innovative Commercial Real Estate Property Marketing System BuzzTarget

October 2, 2014

BuzzTarget’s 3-in-1 Platform Joins RealNex Offerings Property Line, REA, REI Wise and Ten Eight to Formulate Commercial Real Estate Industry’s Most Comprehensive Suite of Services

RealNex, the innovative real estate technology solutions company formed by Pavonis Group, continues its progression towards becoming the most complete integration of market-leading technology solutions available for commercial real estate professionals with the acquisition of prominent listing company, BuzzTarget. 

BuzzTarget is a 3-in-1 marketing system for commercial real estate professionals allowing free unlimited listings, targeted email marketing distribution to an organically-grown community of industry professionals, and the ability to manage and distribute to private contact lists. It is recognized as one of the most powerful online marketing tools in commercial real estate today, with software that enables the user to customize and target property listings and emails to prospects; announce or receive new listing information; call for or receive offers on listings; search for investment opportunities; find financing; and locate space. It also provides globalization tools such as multi lingual, multi currency and variable units of measure for users.

The unique BuzzTarget platform also complements the other leading organizations that have already joined RealNex over the past few months, including REA, REI Wise, Property Line and Ten Eight.

“We are thrilled to bring BuzzTarget to the RealNex lineup – it’s another great example of our ongoing growth strategy of adding strategic companies that offer synergetic services to our overall mix,” said RealNex President and CEO Jeffrey Finn. “Our industry is rapidly evolving and RealNex is taking the lead in bringing more efficiency and innovation to its professionals by building a single and scalable organization with an unmatched level of resources.” 

BuzzTarget CEO Albert Aranbaev adds, “We have enjoyed strong organic growth for BuzzTarget since our launch, but the ability to join RealNex and work in concert with its other offerings is an exciting growth opportunity that will benefit both our organization and our clients.” 

"We've used BuzzTarget to streamline our online marketing for over a year now. Besides the hassle-free, weekly upload of listings and admin management system, I believe targeted communication is the way to go and these guys got it right. Joining RealNex will allow BuzzTarget to grow faster and make significant improvements in how CRE professionals think about email marketing," said Kevin Maggiacomo, President & CEO, Sperry Van Ness International Corporation.

The numerous components of BuzzTarget’s cutting-edge marketing platform include: 

•  Creating unlimited free listings through a step-by-step proprietary process that is designed to target listings to the right prospects, and customize and quickly send out marketing campaigns to BuzzTarget’s already rich and segmented member base, and the user’s private contacts.
•  Access to national retailers/franchisers and other principals and the quickest, easiest (and most professional) way to send listings to these lucrative clients.
•  An enhanced search engine that targets listings by geography, price, cap rate, NOI, occupancy, population range, household income, traffic counts, gross leasable area, total lot size, target industry and property, and more. Users can also save searches for future reference.
•  A quick and convenient way to customize incoming deal flow preferences.
•  Ability to showcase prominent listing photos and upload customized flyers. 
•  Summary emails that showcase multiple listings plus the ability to customize recipient names in the “From” field of email campaigns.
•  Creating member profiles with the option to make your profile private or public, including a dashboard that lists in-depth information on target activities and a summary of what's trending on the website right now. 
•  A customizable member dashboard that provides listings and email campaign statistics to proactively reach out to prospects who viewed the user’s listing or email campaign. 

RealNex is a new software and data solutions company under the Pavonis Group umbrella, designed to connect and transform the global real estate market by aggregating and integrating a portfolio of services, including robust data and transaction management solutions, all through one common Software as a Service ("SaaS") business model.
About The Pavonis Group
The Pavonis Group was formed to transform the commercial real estate industry by leveraging the partners' extensive collective expertise and experience in the global real estate, capital markets and technology industries to deliver solutions that will improve the efficiency and transparency of the industry.  Headquartered in Houston, TX, Pavonis Group includes 11 partners who are based around the world. The partners are a Who’s Who of industry leaders, including former executives from Argus Software, IBM, BMC, ING Global Real Estate, Credit Suisse, NAI Global and the former head of the real estate program at Indiana University.